A boutique partnerfor brands that deserve to be heard.
Steer Communications is a boutique strategic communications consultancy founded by Bala Krishnan — one of India's most experienced communications leaders, with 20+ years spanning broadcast journalism, agency PR, and corporate communications at the highest levels of the automotive industry.
Most brands are talking. Few are being heard.
In a world of infinite content and shrinking attention, the brands that win are the ones with a clear, credible, and consistently told story. That requires more than a PR retainer — it demands a communications partner who thinks strategically, acts decisively, and understands both the boardroom and the newsroom.
of consumers say authenticity influences brand choice.
more leads generated by brand storytelling than by outbound.
of crises are worsened by a poor communications response.
Three traits we refuse to compromise.
Strategic.
We start with your business objective — not a media list. Every communications plan is built on insight, not instinct.
Editorial.
Founded by a broadcast journalist, we understand how stories are made. We craft narratives that earn media attention.
Boutique.
Senior attention on every brief. No juniors running your account. You get the founder, every time.
20 years. Two industries.
One rare edge.
Bala has sat in the editor's chair and the boardroom. A decade in broadcast newsrooms. A decade in the C-suite, shaping how twelve brands across twenty-six markets were heard. That isn't a talking point — it's a twenty-year operating advantage.
How we work. Every brief.
Listen
We start with your business, your room, your stakes. Insight before instinct.
Architect
We design the narrative, the messaging frame, and the moments that make it travel.
Steer
We execute across earned, owned, and influenced channels — and stay close when the stakes rise.
Small by design. Senior by default.
Bala Krishnan
Twenty years across broadcast newsrooms and APAC corporate communications.
Aria Mehta
Architecting narrative frameworks across launch, growth, and crisis.
Devan Rao
Editor relationships built across business, lifestyle, and trade press.
Ishaan Verma
Long-form, executive voice, and the moments that travel beyond release day.
Counsel from people who've built rooms.
Former editor-in-chief at one of India's largest business broadsheets.
01 / 04Two decades advising governments and corporates on public-affairs strategy.
02 / 04Built and led marketing for global consumer brands across India and APAC.
03 / 04Partner at a leading growth-stage fund; counsel on investor narrative.
04 / 04A senior leader stays ahead of the curve, not behind it.
In 2026 alone, Bala added five new certifications — across stakeholder strategy, generative AI in PR, search, and digital analytics.